Expeditions West

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ICON CJ3B aka THE DOG

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It is written “What is past is prologue”. With that in mind, we would like to give our dedicated fans a preview of our new ICON project we have code named “The Dog”. Just as current ICON FJ models trace their heritage to the vintage Land Cruiser, “The Dog” is inspired by the Willys CJ3B. Immediately following WWII, the civilian flat fender Willys quickly became a favored utility vehicle covering terrain around the world.

The ICON CJ3B will maintain the fundamental design ethics of simplicity, value and utility infused in the original. Consistent with the ICON tradition, we have designed our own state of the art chassis, based on 2″x4″ mandrel bent steel rails featuring coil over suspension. The drivetrain is a highly efficient variable valve timing GM Ecotec fuel injected four cylinder motor, producing over 200HP and an estimated 26MPG. Power is delivered through an Aisin-Warner AX15 five speed transmission and NP231 transfer case to production Jeep Rubicon axles with four wheel disc brakes and locking differentials. Power steering is standard, as are 31″ tires with optional 33″ tires for more aggressive uses.

The ICON CJ3B is all business and utility; with a significantly reduced wheelbase and vehicle weight, the focus is on pure utility and agility with all of the quality you have come to expect in an ICON. With systems built to the highest standards, “The Dog” is bound to find it’s way into the hearts and homes of clients around the world who are looking for a simple, bespoke, rugged utility vehicle.

We now would like to invite ten clients to get one of the first hand built pre-production ICON CJ3Bs. Delivery time will be spring to early summer 2010. With help from my crew, I will personally build this first batch, with special numbered and signed serial plaques. Built in the USA, based on one of the most iconic utility designs the world has ever seen, revisited and revised as only ICON can! Prix fixe $79,000. Reserve one now!

http://www.icon4×4.com/

ICON | 14743 Oxnard St | Van Nuys | CA | 91411

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