For Immediate Release

1/15/2008- Mobil1 launches global advertising campaign featuring Expeditions West
Mobil1 is the title sponsor of the Expeditions West Arctic Ocean adventure. In March 2007, adventure driver Scott Brady and his team of navigator and co-driver Chris Marzonie and Overland Video Director, Pasquale Benedetto traveled 9,000 miles from Arizona to the frozen Arctic Ocean.

Using the high-quality images and HD video captured from the expedition, Mobil1 and Expeditions West created a series of web media pages, dynamic video podcasts and print coverage to promote their synthetic fluids.

This global marketing campaign was launched at SEMA in Las Vegas, Nevada, and is currently being showcased in Asia, and will progress around the world on Mobil's global websites, until it's final release in North America in February 2008. This media campaign is expected to reach 10 million viewers.

Mobil 1 Site launch: Singapore (english)

HD Video Podcasts:
Arctic Ocean Podcast (23mb MOV)
Frozen Peel River Podcast (22mb MOV)
Technical Driving Podcast (24mb MOV)
Desert/Adventure Driving Podcast (27mb MOV)
Note: Special thanks to the exceptional work and talent of Overland Video's Pasquale Benedetto.

Media:
Worldwide coverage of the Arctic Ocean Expedition on Mobil1.com
HD Video for worldwide distribution on behalf of Overland Video and ExxonMobil.
Still Images and editorial for the new Overland Journal and other outdoor publications
Arctic Ocean Expedition Mini-Site expeditionswest.com

About Expeditions West:
Expeditions West is an adventure and marketing services company located in Prescott, Arizona, providing professional drivers, product consulting and testing, and editorial content to the outdoor and automotive industries.

Expeditions West Title Sponsors: Adventure Trailers, ARB USA, EarthRoamer, Equipt Expedition Outfitters, ExxonMobil and Viking OffRoad

Expeditions West's Arctic Expedition was also generously supported by: BFGoodrich Tires, American Racing Wheels, Eezi-Awn Tents, Extreme Outback Products, Outback Imports (FR), Demello Off-Road, 4Wheelers Supply, Deaver Springs, Sirius Radio and Thule.

Expeditions West's next adventure is a 20,000 mile circumnavigation of South America and north traverse of Central America and Mexico, planned for Winter 2008. For more information on becoming a title sponsor of Expeditions West and to learn more about our product promotion and testing services, please contact us.

Contact: Scott Brady, Expeditions West. EMAIL Office- 928.777.8567

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